This phase isn’t just pretty pictures. It goes deeper to create pathways for your different types of customers to purchase easily. This is your customer’s journey on your site!   

Another key to success is the design of your data architecture.  Product and customer information must be setup to industry standards and compatible to integrate with other systems such as Amazon, Google, accounting & inventory systems.  

Rushing any phase of the build journey could mean ending up with a website that doesn’t achieve your Build Goal …

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